The Leak Map
8 places an enquiry can leak, from ad to paid job.
We check all eight, put a value on each leak in your own numbers, and fix the biggest first.
of calls to home services businesses never reach a live person.
Updated
Ad
Ads trained on clicks, not on customers who book.
Buying form-fillersWhat's going wrong
The ad platform learns from whatever you count as a result. Count form fills and it finds people who fill forms, not people who book.
How we fix it
- We send your booked and qualified customers back to Google and Meta, so the ads learn who books.
- Campaigns rebuilt around booked customers.
- Ads run only where and when you can serve.
When it's fixed
FixedLead numbers may drop while the good ones rise, so we judge one number: what each booked customer cost, before and after.
Page
Pages that don't match the ad, slow on a phone.
Clicks that leaveWhat's going wrong
The ad promises one thing and the page says something general, often slowly on a phone. People leave before they enquire.
How we fix it
- One page per offer, in your customers' words, matched to the ad.
- Fast on a phone.
- Tap to call and WhatsApp on the first screen.
When it's fixed
FixedMore of the people who click become enquiries. We count the page's enquiry rate every month.
Capture
Calls, WhatsApp, DMs and forms in five different places.
Enquiries unseenWhat's going wrong
Enquiries arrive by call, WhatsApp, Instagram, email and listing sites, each checked by someone different, or by nobody. Some are never seen.
How we fix it
- Every channel into one inbox your business owns.
- Missed calls get a text back.
- Each enquiry gets one named owner.
When it's fixed
FixedEvery enquiry is logged with its source, and we count the ones that used to go unseen.
First response
Replies next morning, or just "please call us".
Slow repliesWhat's going wrong
Evenings, weekends and busy days are when replies wait, and by morning the customer has booked whoever answered. A reply that only says 'please call us' barely counts.
How we fix it
- Our AI Desk answers day or night, says it is an AI, and gives real answers from rules you approve.
- Your team gets a summary when they are free.
When it's fixed
FixedNo enquiry waits for the morning. We report reply times and how many after-hours enquiries booked.
Qualify and hand off
Staff tied up with people who were never going to book.
Time wastedWhat's going wrong
Your team spends the day on basic questions from people who were never going to book, and the good leads wait behind them.
How we fix it
- The Desk answers the basics (area, price range, timing) and asks the right questions.
- Only real prospects reach your team, with a summary.
- Urgent jobs jump the queue.
When it's fixed
FixedYour team's time goes to people who book. We count the hours of basic enquiries the Desk handled, and how many of the leads it passed on booked.
Book and show
No slot offered on the first contact. No reminder sent.
No-showsWhat's going wrong
If nobody offers a slot on the first contact, many never come back. Some who book don't turn up.
How we fix it
- Every conversation offers a real slot from your calendar.
- Confirmations and reminders, with easy rescheduling.
When it's fixed
FixedMore enquiries become booked visits and fewer slots go empty. We count the booked rate and no-shows every month.
Close and follow up
Quotations sent and never chased.
Quotes dieWhat's going wrong
Quotes go out and nobody chases them. Many people mean to say yes and forget, or get a faster answer elsewhere.
How we fix it
- Polite follow-ups on a schedule you approve, until they book or say stop.
- A reason recorded for every lost job.
When it's fixed
FixedMore quotes become jobs, and you learn why the rest said no. We count quote acceptance every month.
After the job
No review ask, no payment reminder, no repeat visit.
Repeat work lostWhat's going wrong
No review request, no payment reminder, no reminder for the next service. The cheapest work, repeat and referred, slips away.
How we fix it
- A review request to every customer, never only the happy ones.
- Payment reminders.
- Service reminders and a referral ask.
When it's fixed
FixedMore recent reviews, faster payment and more repeat bookings. We count each one every month.
We fix the biggest leak in your numbers first, and every result is measured in your monthly report against your own before-numbers.
More good enquiries: 1, 2 · Booked: 3 to 7 · Less waste of spend and time: 5, 8 and the report
The Desk
AI that answers. Rules that decide.
Your customers ask in their own words, by call, text or chat. Our AI understands the question, answers it, collects the job details and books the next step, day or night.
It never guesses on what matters. Prices, times and bookings come from rules you approve. When it isn't sure, it hands the customer to you, with a summary ready.
Before it talks to a single customer, it is tested on your real past enquiries, and every month you get its scorecard.
The report
One page a month.
From spend to booked customer, matched to your own records. Demo data below, to show the shape.
| Month | Enquiries | Answered | Booked | Booked per 100 enquiries | Invoices |
|---|---|---|---|---|---|
| Before | 182 | 109 | 31 | 17 | Not matched |
| Month 1 | 176 | 171 | 39 | 22 | Matched |
| Month 2 | 194 | 190 | 47 | 24 | Matched |
Demo data. Real reports start after your first month.
Quick Leak Check · free
Where are you leaking?
Eight quick questions, one for each checkpoint. Your score and your top two leaks appear straight away. Nothing you click leaves this page.
Do your ads report booked customers back to Google or Meta, or only form fills and clicks?
Does the page your ads send people to say exactly what the ad promised?
Where do enquiries arrive?
A new enquiry arrives at 9 pm. When does it get a reply?
Who answers the basic questions (price range, area, timing)?
When someone is interested, do you offer a time to book straight away, and send a reminder?
You send a quotation and hear nothing. What happens next?
After the job, do you ask every customer for a review and send payment reminders?
Want this valued in your own money? The free 8-Point Leak Scan does that, with a short video walkthrough.